Web site strategy is analogous to publishing and promoting a new book about your practice.
Web Site Strategy Services
We’ll partner with you or your staff to define the role and goals of your web site. We’ll then evaluate your site to understand how patients and prospects are using it.
For example, after deciding which areas of your practice you’d like to highlight we’ll determine the amount of search engine traffic there is for each term, and exactly which keywords searchers are using to look for these areas. You’ll occasionally be surprised to find that the terms you think are the most relevant aren’t necessarily the same terms that searchers are using.
We’ll also identify which keywords may bring the best chances of acquiring the most qualified visitors. Additionally, we’ll see how practices that compete with yours for the same patients are doing in their SEO efforts and look for areas in which we can move your practice ahead of theirs.
An area of opportunity that is getting more important recently is Local Search Visibility. Optimizing your web site for local search enables a more prominent placement in the search engines, local directories and mapping web sites.
Once a strategy has been agreed upon, we’ll begin the process of Search Engine Optimization to put the strategy into practice. You may want to consider a Pay-Per-Click campaign to jump-start a new web site in the search engines, or even to supplement a regular SEO campaign.
We also recommend ways to get your qualified viewers to make a committment to your practice with a “Call to Action” feature. Once a viewer interacts with your practice, there’s a very good chance you’ll see them in your office soon.
A Long-Term Proposition
Local Search and Search Engine Optimization programs typically need six months to a year to show full results. You’ll see steady improvement over time, but a commitment to at least a year-long campaign is necessary to achieve the best results.
