Achieving placement in the search engines’ Local Search section puts you right at the top of the page.
The Easiest Way to the Top
Getting to the top of the page has always been the ultimate goal of any SEO program, especially without having to “pay-per-click” for the privilege. Local Search is a relatively new feature of search engine placement that can put your practice right there for all your local searchers to see.
Attracting the Right Visitors
It really doesn’t matter very much if someone from across the country (or around the world) finds your website. It matters a lot if you can get people from your local market area to come visiting – that’s exactly what your website is there for. And by finding your practice in the Local Listing section, the viewer knows right where you are to begin with and doesn’t need to wade through all the other listings.
Behind the Scenes
There’s a lot that goes on to get your website listed in the Local sections. We’ll add your complete office address(es) to each page of your site, along with hidden tags that the search engines will focus in on to enable the local listings. We’ll then submit your site to each of the 3 major search engines and select which categories to display your site under, as well as the size of the geographic area you wish to be found at. We’ll also facilitate the confirmations with the search engines to prove that you’re the legal owner of the web site.
Keeping You in the Know
Once your local search placement is accomplished, we’ll provide monthly reports and analysis of how your web site is positioned in the local section of each search engine, along with recommendations to improve your ranking in each category.
One great way to move up the ladder in the list is to get patients to submit short reviews of your practice. This is an often-overlooked aspect of the local listings, but the search engines will rank your site higher if you have more activity in this area (even if the reviews aren’t glowing – just having them is enough). We can help the situation by adding a “call to action” button on your site asking patients to give you a quick review, along with a link to make it easy for them.
An Important First Step
Achieving local search visibility for your web site is the first step in any SEO program. Whether you start off your site optimization with just this option to “test the waters” and then move on to the SEO Package or move right into SEO to begin with (Local Search Visibility is included), it’s a great foundation to get your site on its way to becoming…visible.
