• Keyword Selection - we’ll add 3 -5 keywords to each page that you’d like us to optimize. You can select your keywords, or we’ll do it based on the content of the page
  
  
• Text Optimization - keywords are only effective if they’re also represented in the page text. We’ll edit your text (with your approval) to ensure that your keywords are adequately repeated throughout.
  
  
• Page Title Selection - One of the most important (and often overlooked) elements that search engines look for is the HTML title. We’ll make sure your page titles are descriptive, consistent and meaningful to the engines.
  
  
• Image Optimization - Images and graphics files are ordinarily invisible to search engines. We’ll add “alt tags” to each image to maximize their searchability.
  
  
• Master Page Text - The name of your practice, your location and your specialty should be repeated often. We’ll make sure it’s on every single page.
  
  
• Meta Tag Creation - We’ll write a brief (invisible) paragraph that resides in the header of your Home Page. The meta tag summarizes what your practice is all about, and is occasionally used by the search engines to display in their results page.
  
  
• Google SiteMap Creation - A sitemap is a text file listing every URL in your website. We’ll set up a Google Account for your website (no charge from Google) and compile the sitemap and submit it. Once accepted, the sitemap will help Google find every page in your site.
  
  
• GoogleAnalytics Account - We’ll set up a GoogleAnalytics account for your website (also free from Google) that will provide extensive analysis of traffic coming to your website. This is a great way to examine the effectiveness of your website and other marketing efforts.
  
  
• Organic Search Engine Submittal - Once your site is optimized, we’ll submit it to all the free search engines. Although Google is by far the biggest (and we get your site much more directly involved), the other sites still get meaningful traffic.

The other significant part of improving your website’s ranking with the search engines is to promote inbound links from other sites. While we can’t get directly involved in this area, we can offer suggestions, and even provide a report on the inbound links that websites similar to yours have (especially those websites at the top of the search engines’ rankings in your categories).

Search Engine Optimization is the best way to make sure everyone can find your website. Someone’s probably looking for you right now…

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